Beauty Store Business magazine - January, 2020

Amazon Launches Men’s Grooming Store With Six Product Categories

Amazon Launches Men’s Grooming Store With Six Product Categories

Amazon announced on May 21 the opening of its Men’s Grooming Store featuring a curated collection of thousands of men’s grooming products all in one destination. It's organized in a way that allows men to easily discover new and must-have items.

The lineup of merchandise ranges from high-end niche products, such as Baxter of California, to mass selections, such as Philips Norelco, Gillette, Dove Men+Care and NIVEA FOR MEN. In addition, there are a number of professional-beauty products offered—with one salon-industry line's logo prominently displayed as a featured brand.

The store also features How-To Guides for step-by-step advice on a variety of grooming techniques such as shaving as well as a Problem Solvers section providing easy one-step product solutions for everyday grooming concerns such as dry skin.

“This is a single destination for men to easily discover and purchase products to help manage their grooming needs,” says Chance Wales, director of beauty and health & personal care for Amazon. “We’re very focused on featuring everything from niche to well-known brands, and we’re making it easy to identify the right regimen by providing tips and tricks from experts.”

J.P Mastey, creative director for Baxter of California, adds, "As a loyal Amazon shopper, I am truly excited to introduce the Baxter of California brand to Amazon. Customers will be able to experience the Baxter brand and its unique approach to men’s grooming while purchasing through the 'Earth's most customer-centric company'—creating an excellent shopping experience."

The following product categories can be found in the Men’s Grooming Store:

  • Shave: including manual and electric razors, groomers and trimmers, shave creams and gels, aftershave
  • Skin Care: including cleansers, moisturizers, eye creams
  • Body Care: including cologne, deodorant, body lotion, shower gel and wash
  • Hair Care: including shampoo, conditioner, styling products, hair-loss products
  • Oral Care: including electric and manual toothbrushes, mouthwash and sprays, whiteners
  • Kits & Gift Sets: including grooming starter kits and gifts from brands such as Ahava, Dolce & Gabbana and AXE

The Men's Grooming Store offers a wide selection of items that are available for free Super Saver Shipping, Amazon Prime Two-Day Shipping and Subscribe & Save.

Additionally, customers can shop using the Amazon Mobile App for their smartphones and tablets.

[Image courtesy of Amazon]