Beauty Store Business magazine - January, 2020

Amazon Introduces the Luxury Beauty Store

Amazon Introduces the Luxury Beauty Store

Amazon has launched the Luxury Beauty Store, its introduction to high-end beauty retailing. The online beauty store hosts thousands of products across makeup, skin care, hair care, men’s grooming and fragrance from high-end brands, including NARS, Dr. Brandt, Jack Black and Deborah Lippmann.

“This is our first step toward offering a refined experience created specifically for customers shopping Amazon for luxury beauty,” says Chance Wales, director of beauty and health & personal care for Amazon. “We know that our beauty customers are searching for luxury brands on Amazon. We’ve worked hard to create a single destination that showcases luxury beauty collections and makes it easier than ever for customers to explore these brands, follow trends and develop their beauty regimens. We’ll continue to build on this experience by adding new features and selections for our customers.”

Amazon's Luxury Beauty Store offers enhanced search and browse options, detailed product information and editorial content. Free Super Saver Shipping and Free Two-Day Shipping with Amazon Prime are available. Additional conveniences include:

Comprehensive shopping: Customers can build regimens, view complete looks, read editorial features and purchase entire collections.
Detailed product information: Customers can view product benefits, how-tos, beauty awards, Amazon Beauty Editor tips and customer reviews.
Improved browsing options: Customers can browse by category, brand, collection, color, gender, skincare need, free-sample-with-purchase, editor’s picks or trends.
Enhanced visuals and design: The store has a new, sophisticated layout where shoppers can view richer images of colors and textures, as well as multiple product angles and packaging.
Free-sample-with-purchase: Select items include a free-sample-with-purchase.

Amazon’s Luxury Beauty Store also provides all of the tools and helpful information expected of the brand, including customer reviews, best sellers and its reputable customer service.

[Image courtesy of Amazon Luxury Beauty Store]