This brand's new, modern look is intended to reflect its scientific heritage and clean formulations. The products will now feature Alchimie's signature deep purple on a white background for a sharper appearance. The minimalist look is designed to catch the eye in retail, and organize a top shelf's look in private. A new serum launch will also contain a quote by artist Robert Montgomery to combine art and beauty, a permanent goal of Alchimie Forever. The brand was born out of the need for post-procedure skin care. Its products cater to all skin types, although it's primarily designed to solve immediate and long-term skin concerns. Alchimie Forever is dedicated to developing antiaging technologies, research in antioxidants, and the use of lasers in dermatology for the strongest results. Call 877.920.SKIN or www.alchimie-forever.com.