Beauty Store Business - February, 20019

aging

Reframing Aging

It’s time to bid ageist terminology like “antiaging” farewell–and embrace the notion of maturing gracefully.

The search for the Fountain of Youth is not a novel obsession. Greek historian Herodotus wrote about this bloom-restoring spring as early as the fifth century B.C., and fable became legend when Spanish explorer Juan Ponce de León reportedly set out on an expedition to find it in 1513–but instead discovered what is now Florida.

Reverse the Signs of Aging

Learn the science behind top antiaging ingredients to recommend the best solutions for your customers.

If you sell beauty products in your boutique or spa, it’s probably safe to assume that you discuss antiaging products with your customers on a regular basis. But have you ever stopped to really think about what antiaging is—and what antiaging products you should be recommending to your clients? Here we delve deeper to examine the antiaging skin category, which is expected to continue to drive beauty sales.