For the first time ever, there will be an educational session on the U.S. multicultural/ethnic market from African-American perspectives at a Cosmoprof North America. Show organizers and Beauty Store Business are presenting "The U.S. Multicultural/Ethnic Beauty Market: African-American Perspectives" roundtable at CPNA 2013 on Monday, July 15, from 4 p.m. to 5 p.m. in Bella Conference Room #1 at the Mandalay Bay Convention Center in Las Vegas.
African-American beauty-industry leaders will talk about the rich history of this market segment, where the lucrative sector is now and the future they each see for it.
The candid discussion will be of particular interest to beauty supply owners, managers and buyers as well as other beauty retailers and anyone interested in this often-misunderstood arena.
- Lafayette Jones, president and CEO of SMSi-Urban Call Marketing, publisher of Urban Call custom publications, multicultural marketing and retail expert, and writer
- Sam Ennon, president of BOBSA, the largest black-owned beauty supply trade association in the United States
- Geri Duncan Jones, executive director of the American Health and Beauty Aids Institute, the Chicago-based trade association representing black-owned beauty manufacturers/suppliers
The moderator is Manyesha Batist, senior editor of BSB.
A Q&A session is planned.
The cost is $30 for Professional Beauty Association members, $40 for those who aren't PBA members. There's a $10 extra across-the-board fee after June 14.
To buy tickets online, click here and scroll down toward the bottom of the CPNA 2013 conferences page.
[Image courtesy of Beauty Store Business magazine]