Beauty Store Business magazine - January, 2020

$600 Million

Coty Buys Majority Stake in Kylie Cosmetics for $600 Million

Kylie Jenner, founder of Kylie Cosmetics and Kylie Skin, announced her strategic partnership with Coty in order to expand her existing beauty business into a global powerhouse brand. Under the terms of the agreement, Coty will acquire a 51 percent ownership in the partnership for $600M and Jenner will remain the creative leader. Jenner’s brands are two of the fastest-growing and most-engaged beauty brands on social media due to her high following count (more than 270 million followers across her social channels).