Beauty Store Business magazine - January, 2020

2019 Beauty Changes Live Experience Moves to New Venue

The 7th Annual Beauty Changes Lives Experience will be held at a new Chicago venue: The Geraghty, according to a recent announcement.

The Beauty Changes Lives Experience and Legacy Award Dinner, to be held Sunday, March 31, will honor the late Paul Mitchell. The fundraising event is held annually during America’s Beauty Show. It unites brands, salons, hairstylists and influencers to support the next generation of beauty professionals. The dinner is followed by an energetic fashion and hair show featuring the next generation of talent. Since its founding in 2013, the Beauty Changes Lives Foundation has raised more than $5 million to support a new generation of talent.

The venue is renowned for its sophisticated and fashion forward design. Its expansive floor plan, soaring ceilings, and energetic ambiance are a perfect match to inspire a future generation of creative beauty professionals. The Geraghty also offers extended hours, which will allow for the celebration to carry on later into the night. “Attendees at last year’s event told us they didn’t want the party to stop,” said Lynelle Lynch, president of the Beauty Changes Lives Foundation. “The expanded timeline will allow us to extend the evening and celebrate until midnight.”

Ultimately, The Geraghty is an ideal venue for blending fashion, philanthropy and fundraising. “Kehoe Designs and The Geraghty admire the work that Beauty Changes Lives does for aspiring professionals, and we are thrilled to welcome them to our venue for the first time,” said Tom Kehoe, president of the venue's design firm, Kehoe Designs. “With sophisticated finishes and contemporary design, The Geraghty is the perfect space for a fashion-forward evening of philanthropy.”

To learn more about Beauty Changes Lives Experience and the Legacy Award Dinner honoring Paul Mitchell or purchase tickets (available this fall), visit