Beauty Store Business magazine - January, 2020

2018 Trends

CEW’s Year in Review and 2018 Trend Forecast Revealed!

With an audience of nearly 700 gathered at the Roosevelt Hotel in New York City, CEW’s much-anticipated Year in Review featured beauty executives from Mintel, Nielsen and the NPD Group who discussed the beauty industry’s performance in 2017 and presented a forecast for 2018 and beyond based on major trends. Topping the list of trends that impacted businesses the most were naturalness, personalization, purpose, and digital technology.