Cosmoprof North America (CPNA) officially broadcast the winners of the second annual Beauty Innovation & Design Awards (Beauty ID Awards) this week. The ceremony took place on July 30, 2018, at the Mandalay Bay Convention Center in Las Vegas during the CPNA 2018 exhibition. The still new Beauty ID Awards recognizes excellence in material and product formulation as well as packaging design. Categories included hair, nail, skin and color, personal care, fragrance and sustainability—across all three market segments: mass, professional and prestige.
Here are the 2018 Beauty ID Winners:
Formula Innovation: Cosmetic Contract Manufacturing - Algenist | GENIUS Liquid Collagen—The first ever vegan, plant-based collagen formula with the highest concentration of active collagen. Helps restore skin’s bounce and resilience in just 10 days.
Package Innovation: Color (Nail/Makeup) [Prestige/Mass] - HCT Group | Jeremy Scott x MAC—A fashion rebel, Scott’s collection for M·A·C introduces frenzied colour for eyes, lips and cheeks specially packaged in nostalgic boxes conjuring memories of the days of mix tapes and boom boxes.
Package Innovation: Fragrance [Prestige/Mass] - Yanbal International | Liberatta Noire that includes two complimentary pieces—An elegant black glass bottle with a unique shine and a flaring collar and a fully textured 3D relief matte finish lid with winding shapes. A golden stamping the bottles individuality.
Package Innovation: Hair [Professional | Prestige] - Naturelab Tokyo | Naturelab Tokyo—A unique, laboratory flask-like bottle that delivers simplicity with a modern twist. The design creatively conveys the combination of science and nature embedded in the product concepts. Striking by its effortless simplicity that has the expected jaw-dropping effect.
Package Innovation: Personal Care [Prestige | Mass] - LiLu Lip Care | LiLu Lip Care—The company’s patented LiLu Lip Balm Pearl™ is a true innovation in lip care. Using all natural and organic ingredients displayed in an eco-friendly packaged, the lip balm is mess-free, hygienic, and follows trends for smaller portion-sized products.
Package Innovation: Skin [Mass]- Kocostar USA | Kocostar/Lip Mask—These floral lip masks soothe and hydrate parched lips and add soft glow for an irresistible look. Both Rose Lip Mask and Cherry Blossom Lip Mask are packaged in distinctive lip shaped cases according to the color of the flower: velvety red for rose and blush pink for cherry blossom. Designed to be spill-free, the case opens without hassle. The inner lid prevents desiccation of the 20 hydrogel lip masks included in the container, which can be used as accessory storage or interior prop once the lip masks are gone.
Package Innovation: Skin [Professional] - Dermaflash | Dermaflash—This exfoliating facial treatment comes packaged in a distinctive soft touch box that gives a feel of luxury, with the interior compartmented in order to fit each element of the treatment perfectly.
Package Innovation: Sustainability- Express Tubes Inc. | Choose Green: Eco-Friendly Packaging (Sugarcane Tubes)—A bio-based, sustainable product produced from the from the renewable resource sugarcane. These are a great alternative to traditional PE Plastic Tubes. The innovative production process of the tubes capture CO2 rather than emit CO2 into the Earth’s atmosphere, leaving a positive carbon footprint. 100 percent recyclable, this process uses existing recycling streams.
Grand Award Winner: HCT Group | Jeremy Scott x MAC
Audience Choice Winner: Yanbal International | Liberatta Noire
A representative from Express Tubes Inc. said, "“Express Tubes is so proud to accept the Beauty ID Award for Sustainable Packaging. We think it represents a spectacular shift in the market as people come to see the benefits of eco-friendly material. We hope to continue leading the charge in this exciting field."
Fabiola Noriega, the corporate director of innovation and product development for Yanbal International (the package design winner for fragrance and Audience Choice Winner) provided insight into Yanbal's package design. She explained, "...We faced the challenge to create a new iconic fragrance for Yanbal. The brief was clear: sophisticated and high quality and at the same time modern and innovative point of view. Inspired by the new concept, our packaging designers started a hand-made process to create original and sensual forms for the new fragrance. As the project moved on, another challenge was the selection of materials and finished looks. We needed to use and adapt materials that could transmit the design and be produced on a big scale. We combined art, craftsmanship, the best materials and high-quality standards to make Liberatta—an appealing offer to our consumers. A design that makes us proud!"
Jung Soo Ham, CEO of Kocostar USA, commented, "We are honored to have our Lip Mask win the BeautyID Award among many other wonderful finalists. It would not have been possible without the efforts and cooperation of our team. We will continue to manufacture products that not only reveal your true beauty, but also allow enjoyable beauty care with innovative, beautiful packaging."
All of the winners received a business building award package, which included a customized trophy and prizes from sponsor companies.
To learn more about the 2018 awards, sponsors and judges, visit beautyidawards.com