According to the new “2017 Professional Salon & Pro Beauty—Appliance & Shears Study” from beauty data research company Professional Consultants & Resources, manufacturer sales for the professional salon industry’s appliance category were up 2.9 percent in 2017. And in particular, sales to the mega-salon-store and salon-store market grew 23.5 percent.
The study includes sales of professional hair dryers, curling/flat/styling irons, trimmers, clippers and shavers to professional salons and stylists, Sally Beauty and gray-market outlets. It also includes a complete section on shears.
“Salon appliances continued their ‘hot’ streak as a leading growth category in the professional beauty industry for the ninth straight year,” says Cyrus Bulsara, president of Professional Consultants & Resources. “As a result, major professional, softgoods salon companies have entered the hardgoods category, now identified as a high-margin, high-profit salon market segment. A major struggle for industry domination and leadership at the top continued during 2017, with Conair leading pro market sales by dollar volume for the fourth straight year. Significant erosion occurred with some major brands, as new entries increased their market shares and captive store brands diminished in share.”
The Top 10 professional salon appliance companies by dollar volume are:
1. Conair (includes BaByliss, Forfex, Italia Brava, BeLiss Pro, Jilbere, Rusk, One N’ Only/Argan, Mira Curl, Volare)
2. Helen of Troy (includes Belson, NextGen, Gold N’ Hot, Hot Tools, Revlon, Sassoon, Brazilian Heat, Laila Ali, TIGI)
4. Farouk Systems (CHI, BioSilk, Esquire, Dura)
5. Wahl (Sterling)
6. John Paul Mitchell Systems (JPMS Pro Tools)
7. Oster (a division of Newell-Rubbermaid / Jarden)
8. Sally Beauty Brands (ION, Power IQ, GVP, Tool Science)
However, looking at styling appliances only (excluding clippers/trimmers) the report places Turbo Power, FHI Heat and InStyler in the Top 10 List.
Select key findings from the report include the following:
• Professional channel curling and flat iron sales grew 2.9%; blow dryers grew 2.5% and clippers/trimmers 5.5%
• Important style trends drove continued appliance demand for curling and specialty irons, along with the sustained strength of flat iron innovations, which included digital heat control technologies and 24K-gold iron surfaces
• Growth of chair and suite rental salons contributed to the importance of Beauty Systems Group/CosmoProf, SalonCentric and other full-service distributor stores. Rental suites are the fastest-growing industry segment utilizing upscale hardgoods
• Continuing gray market diversion accounted for nearly 25.9% of all appliance sales with “exclusive” salon lines now available at QVC, HSN, Sephora, Target, Bloomingdale’s, Nordstrom and other mass and department store retailers
• New premium and deluxe product features resulted in higher prices and offset sales of lower-priced store brands
• Farouk (CHI/BioSilk brand), ranked fourth in overall pro distribution and third in styling appliances, gained share.
• The study reviews major clipper/trimmer market leaders: Andis, Wahl, Oster and Conair (BaByliss/ConAir/Forfex).
• The 2017 study features an in-depth category report on the entire professional shears market.
For more information or to obtain the full report, visit proconulstants.us.