Beauty Store Business magazine - January, 2020

18.21 Man Made

New World Natural Brands Acquires 18.21 Man Made

Chicago-based holding company New World Natural Brands has acquired men’s grooming brand 18.21 Man Made. The bootlegging and American prohibition era-inspired brand was founded by Angel del Solar, Aston LaFon and David del Solar in 2014. Its distinct and natural grooming blends gained traction with stylists, barbers and consumers by delivering performance while delivering artisanal ingredients and custom-crafted aroma profiles, including the brand’s signature Sweet Tobacco.