Zelo Home Keratin Returns to HSN

This month, Boca Cosmetics Group's Zelo Ultimate Keratin Hair Straightening kit for home use returned to Home Shopping Network after an extremely successful year on the TV network in 2011.

"We are excited about the growth of our at-home keratin-treatment line over the past year," says co-founder and executive director Gisela Basilio. “HSN has been an incredible partner since our launch in March 2011. As pioneers of a home-keratin product, showcasing Zelo on HSN has given us the opportunity to educate consumers on using a home-keratin product, while building recognition and respect for the Zelo brand.”

The beauty manufacturer has also launched the product this month to Canadians on The Shopping Channel.

The kit offers a five-step process and provides Clarifying Deep Cleanser, Action Keratin
Straightening Gel, Zelo Keratin Salt & Sulfate Free Shampoo, Keratin Conditioner, a comb, hair claw clips, written instructions, an instructional DVD and gloves. The Zelo Velvet gloss is also an HSN “customer pick”; it’s a favorite for its high shine, scent and value.

Boca Cosmetics Group manufactures consumer and professional haircare products, primarily focused on formaldehyde-free Keratin products.