Beauty Store Business managing editor Shelley Moench-Kelly talks with Pure Brazilian founder Christine Medrick about the brand's new products, as well as its three-step professional line and at-home maintenance products, which are especially beneficial for fine and frizzy hair.
See how The Diva Project works to bring both healing and beauty to women.
See these cloths in action!
Check out Aloxxi Salon Color & Care's victory roll how-to video.
More On BeautyStoreBusiness