Total Beauty Media Group Returns to TV With Total Beauty Collection for HSN

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Total Beauty Media Group Returns to TV With Total Beauty Collection for HSN

Total Beauty Media Group is reintroducing the Total Beauty Collection for HSN—elevating the beauty, health and wellness publisher's partnership with the TV retailer by making available "an enhanced product assortment and heightened discovery experience to consumers," state company officials.

The Total Beauty Collection for HSN will be available March 18 during HSN’s 24-­hour live beauty event.

“We are thrilled to extend further Total Beauty Media Group’s partnership with HSN,” says Ethelbert Williams, head of marketing at Total Beauty Media Group.

“This multichannel event leverages our award‐winning content platforms to help elevate beauty-category sales,” notes Williams.

The collection will be available for $19.95 with free shipping.

It will feature 11 brands (pictured):

TotalBeauty.com editor Audrey Fine will be featured in six segments throughout the event.

The beauty-shopping experience will also include:

  • Social-media integration with Total Beauty, HSN and participating brands on Facebook, Twitter and Pinterest
  • Live chats and live streaming at HSN.com
  • The Total Beauty Collection for HSN featured on HSN.com
  • TotalBeauty.com on-site media support

The reintroduction of the Total Beauty Collection for HSN is one of several partnerships that Total Beauty Media Group will elevate this month, add company officials.

[Image courtesy of Total Beauty Media Group]