In the July Issue:

	Photo by Mark Jenkinson

Cover Story: Shampoos and Conditioners
Boost customer interest and store sales by expanding your wet lines inventory.

By Victoria Wurdinger

Store Profile: C & C Unisex Hair Design
This East Coast salon-store chain places family high on its priority list as a family-run business that caters to whole families in its mall locations.

By Liz Barrett

In the Mix
Spur on customers to shop at your store by offering them inventory from this list of 24 sundries.

By Inga Hansen

Keep Hope Alive
Learn more about this year’s City of Hope Spirit of Life Award recipient, Carmen DePasquale, CEO and founder of DePasquale Co.

By Mike Nave

What a Treat!
Make sure that your stock reflects the importance of a good nail treatment by having a solid selection on hand in your store.

By Julie Sturgeon

New Blow Dryers & Irons
Learn what new items Belson has available in the Gold ‘N Hot, Belson Pro and Mega Hot collections.

By April Miller

Let’s Make a Deal…
Brush up on your pricing knowledge and add new strategies to your mix to help your inventory keep on moving.

By Julie Sturgeon

The Midas Touch
Get an inside look into Ultimate Beauty Cos. through BSB’s interview with the company’s executive management team.

By Mike Nave

Appearances Are Everything at EX•TRACTS
Discover specialty items that are sure to grab your customers’ interests at this semi-annual event.

By Victoria Wurdinger

PLUS:

—Ponder whether NAHA ceremonies should be moved away from CPNA
—Explore the advantages of a good inventory tracking system
—An interview with Daniela Ciocan, marketing director, CPNA show producers
—Learn more about The Cricket Co.
—Carol’s Daughter goes on record
—Nioxin hones in on fine and thinning hair