NRF Announces Retail Video Contest Finalists

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The National Retail Federation has announced the top 10 finalists of its “This is Retail” video contest, which were determined after a week of public voting through NRF’s Retail Means Jobs website. More than 245,000 votes were cast for the Top 20 finalists between April 3 and April 8.

“The level of enthusiasm and support for our contest finalists has come from every corner of the country, including congressional representatives, governors and mayors,” said NRF president and CEO Matthew Shay. “The sheer number of votes for these retailers from their customers, business partners, family, friends and communities demonstrates the power of the retail industry and shows how our industry touches every single American.”

The top 10 finalists are as follows:
Jim Adams, Falls Road Running Store, Baltimore
Tanna Dang, Eden in Love, Honolulu
Carina Donoso, Alex and Ani, Brookline, Rhode Island
Robert Houston, Anna and Eve, Oak Brook, Illinois
Susan Kaufman, Market Alley Wines, Monmouth, Illinois
Harrison Kressler, Bookmans, Tucson, Arizona
Mark Plessinger, Frame of Mind, Columbia, South Carolina
Deirdre Shaw, Monkee’s, Wilmington, North Carolina
Kim Williams, The Polka Dot Press, Tallahassee, Florida
Julie Wurr, Heart ‘n Home, Laurens, Iowa

The selection process will continue through April as the top 10 videos go head-to-head in a bracket-style tournament; the top five contestants will be announced April 16. Next, from April 17 to 22, the top five videos will compete against each other; the top three finalists will be announced on May 1. The contest’s top three finalists will be flown to NRF’s Washington Leadership Conference for the announcement of the contest rankings on May 16. The 1st place winner will receive $25,000; 2nd place will receive $15,000; and 3rd place will receive $10,000.

The NRF’s “This is Retail” video contest was created as part of the association’s Retail Means Jobs campaign. Officially announced in January at Retail’s BIG Show, the contest was designed to promote retail as a career and demonstrate the multitude of career choices available within the retail industry.