In the April issue:

Just For Men
Make ample room on the shelves of your beauty store and in inventory buying decisions for men's products.
By Liz Barrett

Hear Ye! Hear Ye!
Learn the art of the newsletter and keep your customers coming back for more.
By Heather Larson

Clipper & Trimmer Blades
Don't neglect educating yourself and your beauty store's staff about these important items--and selling them.
By Liz Barrett

Customer Service Done Right
Are you adopting customer-service strategies from nonbeauty businesses? Learn from some of the best.
By Manyesha Batist

PLUS:

• Phillip M. Perry advises how to stay on top of disability laws.
• Marketing 101: Take time to evaluate your store’s marketing successes and failures.
• One-On-One: Ken Bern keeps GBS The Beauty Store going with on-point products and marketing.
• My Turn: Realize that the price of a beauty product can enhance or diminish the perception of its value in your customers’ minds.
• Expanding Beauty: Fire up your add-on sales with fashion accessories that complement beauty products.
• View From The Top: Betty Dain Creations consistently rolls out product winners of on-trend merchandise.