02.04.10
Men's Health and Grooming eStore Launches

Men no longer have to shop for their personal-care products in disguise, while slipping in and out of beauty aisles. AtHisBest.com was recently launched by drugstore.com and exclusively features men’s grooming, health and other personal-care products online. The site is clean and easy to navigate, presenting more than 10,000 items, including mass and prestige products.

"Increasingly in the U.S. market, we are seeing men take a stronger interest in products that help them look better and stay healthier," says Karen Grant, vice president and global beauty analyst at The NPD Group. "Men also want to shop in a place that's designed for men. They don't want to browse through women's products to find what they want to buy."

AtHisBest.com provides added convenience through customer recommendations and reviews, instant coupons, easy reordering and automatic-replenishment delivery.