01.19.10
Belson Welcomes New Sales Manager

Belson Products has welcomed a new member to its sales team. Denise Russell is the company’s new regional manager for the northeast, southwest and Canada. Russell is focusing on the expansion of both Brazilian Heat and Smart Heat into her territories, with an emphasis on the complete and diverse lines of all of the brands under the Belson umbrella.

“We’re excited to have Denise as part of the Belson team,” said Tom Gebhart, senior vice president and general manager for the company. “Her passion for education, fashion and quality products makes her a perfect fit for our brands as we work together to help our customers make smart choices by changing the way they look at appliances.”

Russell is a licensed cosmetologist and educator. Her knowledge of the beauty industry dates back nearly 30 years to when her mother, a salon owner, taught her the ins and outs of the trade. After graduating from college with a degree in theater stage direction, she sought the corporate world of sales, only to return to her beauty roots as head of sales and marketing for ZipA Foil. For eight years, she spearheaded educational campaigns and brand awareness on the distribution and trade show circuits.