05.07.09
BSG/CosmoProf Team With CurlStylist.com

Beauty Systems Group/CosmoProf will assist in the launch, promotion and stylist support of CurlStylist.com—which is set to launch in June—according to NaturallyCurly.com co-founder and president Michelle Breyer. The beauty website will address the needs of the professional curly hair community with education, inspiration and real-world solutions for curly, kinky and wavy hair textures.

BSG, a network of more than 900 CosmoProf stores and professional sales consultants selling exclusively professional salon brands, will share continued information about new products, trends, tools and events pertaining to BSG brands and the salon industry, and will work with its brands and partners to create content for CurlStylist.com. It will also provide promotional support with email and direct mail channels and host a presence for the official CurlStylist.com launch at Premiere Orlando in June.

NaturallyCurly.com will assist BSG in the positioning and education of curl-related products that BSG supports through both CurlStylist.com and NaturallyCurly.com, via on-site integration of dynamic content. The partners are also exploring CosmoProf representation as the ecommerce solution on the site and CurlStylist.com educational classes introduced at BSG trade shows.