News

NYX Cosmetics Expands Target Retail Partnership

NYX Cosmetics announced Aug. 29 it has expanded its retail partnership with Target to more than 1,000 doors across North America. That followed...

New L2 Report: Personal-Care Brands Lack Competitive Digital Performance

Personal-care brands are not as competitive digitally as other consumer packaged goods categories, according to digital-innovation think tank L2's inaugural “Digital IQ Index:...

Michelle Phan Debuts Makeup Brand With Help From Her Beauty Community

em michelle phan, the first makeup line co-created by a community of beauty lovers and beauty expert Michelle Phan, launched recently. The startup-style brand from the L'Oréal Luxe...

Mintel: U.S. Launches of BB Creams Jump Nearly 50% in One Year

The color-cosmetic category has grown by about 13% since 2008. However, expectations for growth are building as the Asian market’s BB creams popularity catches on in the United States, according to...

Marc Jacobs Beauty Available at Sephora

Marc Jacobs Beauty is now exclusively at Sephora, on Sephora.com and in select Marc Jacobs stores....

Free U.S. PINCHme Sampling Site With Many Beauty Products to Debut

On your mark. Get set. Go! Launching this October in the United States with a totally new concept will be PINCHme. It's a revolutionary digital platform that will allow its members...