Natural Products Enjoy Healthy Growth

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The North American market for natural personal-care products—which is currently valued at $5.4 billion—is on the rise, thanks to an increase in distribution channels as shelf space in natural-food shops reaches saturation.

That’s according to research from Organic Monitor—a London-based specialist research, consulting and training company that focuses on the global organic and related product industries.

This topic will be discussed in the marketing session at the Sustainable Cosmetics Summit slated for May 17-19 at the InterContinental New York Barclay hotel in New York City.

Most revenue increases are from outside the traditional channel of natural-food shops. For example, Burt’s Bees and Yes To brands have grown considerably in drugstores; Dr. Hauschka, a premium brand, has become popular in beauty-retail stores. JR Watkins is focusing on multilevel marketing, and Eminence Organic is targeting hair salons.

Additionally, natural and organic brands are looking at export markets for business growth. The Asian market has healthy market growth rates and high consumer preference for western brands.

The summit will feature CEOs of leading natural and organic personal-care brands who will discuss the marketing and distribution challenges they face in the North American market. Slowing market growth rates, rising competition and distribution channels will be debated by the CEOs from Aubrey Organics, Dr. Hauschka, Weleda, JR Watkins, Eminence Organic and Jasmin Skincare.

—Shelley Moench-Kelly
[Image courtesy of istockphoto.com]