Initiative Recycles Used Beauty Products
Used beauty products, aka trash, can now be put to better use post application through a partnership established between L’Oréal-owned beauty brand Garnier and green company TerraCycle, which makes consumer products from post-consumer materials. The companies are working together to collect used personal-care and beauty packaging through the Personal Care and Beauty Brigade.
The program is launching in the United States with plans for expansion into Western Europe. Individuals or groups can sign up for the Personal Care and Beauty Brigade for which they will collect beauty packaging and ship it to TerraCycle free of charge. The initiative to collect millions of pieces of beauty waste for recycling is expected to reduce the amount of waste sent to landfills globally.
Additionally, for every unit of waste collected, Garnier will contribute 2 cents to the individual/group’s charity of choice. And, as part of Garnier's corporate responsibility program, TerraCycle will repurpose all collected personal-care and beauty packaging to build eco-friendly playgrounds across the United States.
"Working with TerraCycle, we can now take another important step toward reducing waste, not only for our products but for the entire cosmetic industry,” said David Greenberg, president of Maybelline New York-Garnier-essie. “This is just one part of Garnier's ongoing commitment to a cleaner, greener future."
Garnier's sustainability efforts also include packaging improvements and science-driven innovation; as well as renewable, bio-derived plastics; cardboard packaging sourced from sustainably managed forests; the use of more naturally-derived ingredients; and the production of greener products.
To get involved or learn more about the program, visit terracycle.net.