HBA Global Expo, p.4
Perhaps your store’s strategy includes launching a line of store-branded goods. To realize this goal, retailers usually turn to the expertise of private-label manufacturers who can provide turnkey products that are sold under a store, salon or spa’s name.
The HBA show provides a good starting point for retailers who are interested in developing and distributing a private-label line. The show includes exhibitors from the private-labeling and contract-manufacturing industries.
Furthermore, private-label buyers who take advantage of the educational component of the show learn the latest information on business development and growth opportunities in the private-label market.
“Those interested in private label can learn about branding strategies, advanced formulations and best practices on how to interface with private-label suppliers to achieve maximum results,” says Birkett.
Co-located with HBA Global, the Spa & Resort/Medical Aesthetics Expo, running June 19-20, presents another educational opportunity for retailers.
HBA Global badges enable access to the Spa & Resort/Medical Aesthetics Expo, which features exhibitors from leading skincare, equipment and treatment companies. It will also present two full days of educational content and demonstrations in its show floor theater.
The educational topics are relevant to spa owners, as well as retailers with a strong spa component to their business models. Topic titles include Marketing Your Spa; Reflexology; Maximizing Digital Media Outreach; and Skincare and Noninvasive Procedures.
“With the co-located Spa & Resort/Medical Aesthetics Expo, HBA’s Global beauty week truly provides a 360° view of the entire product-development cycle. All under one roof, in the beauty capital of the world, HBA is the leading event that facilitates commerce, education and networking,” says Birkett.
Leah Genuario is a Hawthorne, NJ-based freelance writer. She is the former editor of Beauty Packaging.