Glamour Launches Latina Beauty Magazine Glam Belleza Latina
Under editor in chief Cindi Leive's direction, Veronica Chambers is Glam Belleza Latina’s editor, overseeing the content and voice of the magazine. Sarah Vinas is art director; and the artist-in-residence is Ruben Toledo, who created its original illustrations—including a watercolor iteration of the logo.
"We are thrilled to expand the Glamour brand with Glam Belleza Latina," says Leive. "Our readers are beauty-obsessed, and Latina millennials are such a large part of our readership—making this a natural evolution for us. I'm so proud of the authentic, sophisticated, aspirational magazine that Veronica and Sarah have created. We can't wait to hear what readers think!"
The magazine is designed to celebrate Latina culture and its passion for beauty. Its pages cover everything from fragrance and skin care to jet-setter beauty tricks, with the text presenting a combination of 90% English and 10% Spanish language—reflecting the voice of today's young Latina.
"Latin beauty is the rainbow," states Lopez during an interview with Chambers in the Glam Belleza Latina inaugural issue. "We have black, we have white, we have caramel. We have blonds, we have blue eyes, we have brown eyes. We have the darkest of the dark skin. Latin beauty is for everybody."
Digest-size Glam Belleza Latina will be published quarterly and poly-bagged with Glamour for opted-in Hispanic subscribers—starting with the April issue. It's also being sold on select newsstands in New York City, Los Angeles and Miami for $4.99.
Glamour reaches 1.3 million Hispanic women. According to the magazine, Hispanic millennials contribute $1.2 trillion in buying power, make up 19% of the millennial population and are expected to account for more than 80% of the growth in the millennial population over the next few years.
[Image courtesy of PRNewsFoto/Glamour]