CPNA Panel Troubleshoots Social-Media Feedback
Cosmoprof North America 2012—scheduled for July 22-24 at the Mandalay Bay Convention Center in Las Vegas—is hosting a panel of four social-media influentials who will discuss how businesses can handle the communication process between brands and the public, whether positive or negative feedback. The session, entitled “Join the Social Media Democracy,” will take place Tuesday, July 24, and will be moderated by Brad Masterson, vice president of Y Public Relations. The featured panelists are:
Matrix Professional Haircare & Color color director Patrick McIvor, named the Best Hair Colorist by Allure magazine. Known as a trendspotter, McIvor is involved in social-media, educational, technical and philanthropic initiatives for Matrix—which has gained more than 300,000 online followers. In addition, he is one of the hairstylist pioneers in the social-media community. McIvor began sharing with fellow professionals via Facebook, Twitter and YouTube early on; today, his strategies are considered a model for online success for both salons and individual stylists.
DailyMakeover.com associate editor Megan Segura is responsible for reporting on the latest beauty and hair trends, as well as managing the social-media channels, such as Facebook and Twitter for Daily Makeover, which receives more than 3 million readers a month. Segura also helps extend Daily Makeover’s reach by working with outside beauty bloggers.
LVCVA/R&R Partners corporate director of media & digital activation Jeremy Thompson leads the social-media team at advertising and PR agency R&R Partners, which develops campaigns for the Las Vegas Convention and Visitors Authority. Through its various social-media platforms, LVCVA has more than 1 million followers worldwide. With successful campaigns such as, “What Happens Here, Stays Here,” Thompson strategically uses social-media outlets to interact with the online community and encourage visitors to come to Las Vegas.
BellaSugar.com acting editor Jaime Richards writes about beauty for the San Francisco-based website, which is part of the Sugar Network and receives 26 million visitors a month. By engaging and connecting with the ever-changing online community, Richards has experienced first-hand the direct feedback given by the readers of the site. She not only participates in the discussion, but also elicits feedback from her audience in regards to the content she posts daily.
[Image: Courtesy of Cosmoprof North America]