CPNA Launches SPOTLIGHTS Exhibit Space
Cosmoprof North America is launching SPOTLIGHTS, an exclusive initiative within the Discover Beauty program. The goal of the new exhibit space is to allow some very creative small companies with tight budgets the opportunity to showcase their products at CPNA, which is attended by boutique retail store owners, major salon and spa owners, and international buyers from more than 100 countries.
The SPOTLIGHTS program will house small artisan labels that are a prime fit for high-end retail stores, boutiques, salons and spas. The intimate space will have a clean, minimal, department store-like setting within an open lounge in the Discover Beauty section, inside Pavilion A, dedicated to the Cosmetics & Personal Care sector. All show attendees will be able to see the brands. The brands' products will be displayed on small white countertops.
Event organizers intend to announce brands selected for SPOTLIGHTS in advance of the show.
[Image: Cosmoprof North America]