Neuma Beauty introduces its Moisture Intensive Masque, an ultra-rich hydrating treatment that seals in moisture and increases manageability while conditioning, strengthening and smoothing the hair as it controls frizz. The masque is formulated with natural plant extracts to restore health and shine and shield from UVA/UVB damage; shea butter, yarrow extract and grape seed extract to seal in moisture, restore suppleness and provide antioxidant protection; and jojoba ester to soften and soothe the hair.
J&D Beauty Products introduces its Wet Brush that can be used in the shower and out of it to effortlessly, quickly and painlessly detangle even the thickest, most stubborn hair. The handle is rubber-coated and nonslip. The company’s proprietary Inteli-Flex bristles are designed to be ultra thin and flexible, and have ball tips to provide massaging action and stimulate circulation at the follicle. It comes in a variety of hot colors.
IZUNAMI offers its G6 Professional Hair Dryer with tourmaline. It creates negative-ionic bonds that seal the cuticle against heat, wear and tear while locking in moisture. The professional AC motor offers 1,875 watts of power, and the dryer has three customizable temperature options and two speed settings.
Sam Villa, founding partner of the Sam Villa brand and education artistic director for Redken 5th Avenue, has debuted his namesake Oval Styling Brush. The brush offers ergonomic comfort for the user, has boar bristles that distribute the hair’s natural oils and has tourmaline-coated nylon fibers that create negative ions to penetrate and condition the hair during heat styling. It’s made of a single, solid piece of bamboo and has inlaid texture grips for comfort and to stimulate circulation.
Tète â Tète offers its Body Up Pro Introductory Kit. The brushes feature an easy-push button release handle, tourmaline ionic triple-coated ceramic technology and a mixture of boar and double-nylon bristles. The kit features six medium (2 1/4-inch diameter) brush heads, six butterfly clips, the patented detachable handle and one nonskid tray. Brushes are also available in large (2 3/4-inch diameter) and small (2-inch diameter) sizes.
Hair Flairs introduces Color Rub, a temporary rub-on hair color that stays on until you wash it out. It’s available in Fuchsia Flare, Teal Flash, Ultra Violet, Atomic Green, Inferno Orange, Firecracker Red, Pyro Purple, Electric Blue, Yellow Spark and Black Out (limited edition).
More On BeautyStoreBusiness