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NYX Commences Its 3rd Annual FACE Awards

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NYX Commences Its 3rd Annual FACE Awards 2014

NYX Cosmetics will host its multinational competition FACE Awards to name the Beauty Vlogger of the Year on YouTube at Club Nokia in Los Angeles on Aug. 22.

The third annual Fine Artistry of Cosmetic Elites Awards 2014 gives contestants a chance to win $25,000, consultations with pro makeup artists, a year’s supply of NYX Cosmetics and the opportunity to build a promising professional career in makeup artistry.

Beauty Brands Are Losing to Teens on YouTube

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Pixability data software company YouTube study

A television mentality doesn’t work on YouTube. And teenage girls are doing it right—capturing substantially more viewers on YouTube than beauty manufacturers and beauty brands. These and other insights are available in data software company Pixability’s study “Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands.”

Michelle Phan Debuts Makeup Brand With Help From Her Beauty Community

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Michelle Phan Debuts Makeup Brand With Help From Her Beauty Community

em michelle phan, the first makeup line co-created by a community of beauty lovers and beauty expert Michelle Phan, launched recently. The startup-style brand from the L'Oréal Luxe group is being sold exclusively now to U.S. customers at www.emcosmetics.com.

Social-Media, Mobile Shopping Becoming the Norm

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Courtesy of Pinterest

Shoppers’ use of Pinterest to connect to retailers has exceeded both their Facebook and Twitter use, according to the 2012 “Social and Mobile Commerce Study”—a joint research project by the National Retail Federation’s Shop.org division, digital business-analytics firm comScore and global-strategy and management consulting firm T

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