textured hair

The Multicultural Haircare Maestro

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Strength of Nature Global president Mario de la Guardia discusses his great success in the multicultural haircare market.
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The Multicultural Haircare Maestro

Mario de la Guardia, president of Strength of Nature Global, oversees an ever-growing empire that boasts 10 brands in the multicultural market—all produced in the company's 250,000-square-foot facility in Savannah, Georgia. With 200 employees and a presence in dozens of countries worldwide, there's no denying de la Guardia has a finger on the pulse of his target consumers, African-American women and Latinas. In fact, thanks to recent acquisitions of three brands from Unilever, his business is now expanding to a second shift, operating 16 hours per day to meet demand.

WATCH: Gold 'N Hot Ceramic Crimping Iron

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Gold 'N Hot Ceramic Crimping Iron

One-inch ceramic crimping plates, temperatures up to 430°F with 60-second heat-up, finger rests, rheostat temperature control, an on/off switch and an 8-foot professional swivel power cord are just a few of the features the Gold 'N Hot Ceramic Crimping Iron boasts.

[Video courtesy of Belson Products]

Target Offers Mixed Chicks Hair Care

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Mixed Chicks co-founders Wendi Levy (left) and Kim Etheredge

Mixed Chicks hair care has begun a launch into 350-plus Target stores and in July will be expanding to more than 700 locations as well as on Target.com, the company says.

Target becomes the first mass retailer to offer the entire Mixed Chicks collection of cruelty-free and vegan natural products—which are specially formulated for multi-textured hair.

For Specialized Hair Needs

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Philip Kingsley Moisture Extreme Shampoo and Conditioner Duo

Philip Kingsley has launched the Moisture Extreme Shampoo and Conditioner Duo developed specifically to provide nourishment for textured hair. The shampoo contains cocoa butter to cleanse and moisturize. The conditioner is formulated with oils of almond, wheat germ, avocado and babassu, which work together to condition the hair from the cortex to the outer layer.

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