Up to 60% more shoppers than last year are expected to walk through retailers’ doors on Dec. 26 this year. According to ShopperTrak—a provider of retail and mall foot-traffic counting services—consumers will shop in droves the day after Christmas because it falls on a Monday for the first time in six years. Dec. 26 is expected to rank third in foot traffic for the holiday shopping season, surpassed only by Black Friday, the day after Thanksgiving, and Super Saturday, the Saturday one week before Christmas.
You may have relegated online-advertising impact solely to online-sales results; however, a recent study via a collaboration between digital-marketing intelligence provider comScore and dunnhumbyUSA, a provider of brand-value services, suggest you reconsider. The study, AdEffx Offline Sales Lift, indicates that it pays to advertise online for offline-sales impact.
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