study

Use Your Online Shipping Policy as the Hook

Submitted by manyeshab on Tue, 06/12/2012 - 16:01
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Need an edge over the competition? Offer free online shipping.

Social-Media, Mobile Shopping Becoming the Norm

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Courtesy of Pinterest

Shoppers’ use of Pinterest to connect to retailers has exceeded both their Facebook and Twitter use, according to the 2012 “Social and Mobile Commerce Study”—a joint research project by the National Retail Federation’s Shop.org division, digital business-analytics firm comScore and global-strategy and management consulting firm T

WSL/Strategic Retail Study: More Than 1 in 2 Americans Can Barely Afford Basics

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Fifty-two percent of Americans are struggling to afford necessities—and for many even that is a stretch, according to WSL/Strategic Retail in its “How America Shops MegaTrends" report, "Moving On 2012.”

Other significant findings by WSL/Strategic Retail, which is a leading authority on shopper behavior and retail trends, in its newest report that was released on March 1:

Mobile-Centric Merchandising Emerges

Submitted by manyeshab on Wed, 02/29/2012 - 12:06
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Have you picked up your smartphone to check the availability, deals and prices of products available in your store, yet sold elsewhere? Well, it’s likely that many of your customers have, and even more are expected to in the near future, according to two recent studies.

Here are some stats to help put technology-integrative shopping in perspective for you.

Research from Perception Research Services International, which specializes in shopper research, reveals that:
• 83% of smartphone owners use their devices while shopping

Help a Customer, Make a Sell

Submitted by manyeshab on Tue, 01/31/2012 - 17:28
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My interaction—or lack thereof—with customer-service associates in any store I plan to shop always impacts my final sale. If I’m in need of assistance and have difficulty locating an associate, I generally leave the store with no intention of returning to it. If the staff proves itself unknowledgeable about products that I’m unfamiliar with, I don’t make the purchase. If the staff is rude or negligent, I leave.

Holiday Sales Exceed Expectations

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Holiday retail sales surpassed expectations this past season, rising 4.1% to $471.5 billion; slightly higher than the National Retail Federation forecast of 3.8% growth.

According to the NRF, December retail-industry sales (excluding automobiles, gas stations and restaurants) increased 4.1% over the prior year and decreased .06% from November.



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