social media

CPNA Receives Recognition, Announces Social-Media Conference

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Cosmoprof North America 2014

Cosmoprof North America, which was recently named No. 103 of 2013's Top 250 Trade Shows in the United States by Trade Show News Network, will be providing a social-media conference for the upcoming 2014 show, scheduled for July 13-15 at the Mandalay Bay Convention Center in Las Vegas.

The professional-beauty trade show moved up nine spots from its ranking as No. 112 of the Top 250 Trade Shows in the United States in 2012, per TSNN—a trade show industry news source. CPNA was recognized for its consistent growth in net square footage.

Beauty & The Law

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Explore the legal considerations involved in advertising and brand protection on social-media sites.
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Jean Warshaw, lawyer and Beauty & The Law columnist

Beauty Store Business highlighted the importance of smart use of social media in its September 2013 article “Building a Successful Social-Media Campaign.” The insightful article focused on how businesses can maintain a social-media presence and happens to be a springboard for discussion about a broad range of legal topics.

New L2 Report: Personal-Care Brands Lack Competitive Digital Performance

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New L2 Report: Personal-Care Brands Lack Competitive Digital Performance

Personal-care brands are not as competitive digitally as other consumer packaged goods categories, according to digital-innovation think tank L2's inaugural “Digital IQ Index: Personal Care” report, released Sept. 3.

It assesses and ranks the digital performance of 75 U.S. brands in the past year across six personal-care categories: bath & body, deodorant & antiperspirant, diapers, oral care, shaving & hair removal, and tissue & hygiene.

Social-Media, Mobile Shopping Becoming the Norm

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Courtesy of Pinterest

Shoppers’ use of Pinterest to connect to retailers has exceeded both their Facebook and Twitter use, according to the 2012 “Social and Mobile Commerce Study”—a joint research project by the National Retail Federation’s Shop.org division, digital business-analytics firm comScore and global-strategy and management consulting firm T

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