social media

Social-Media, Mobile Shopping Becoming the Norm

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Courtesy of Pinterest

Shoppers’ use of Pinterest to connect to retailers has exceeded both their Facebook and Twitter use, according to the 2012 “Social and Mobile Commerce Study”—a joint research project by the National Retail Federation’s Shop.org division, digital business-analytics firm comScore and global-strategy and management consulting firm T

CPNA Panel Troubleshoots Social-Media Feedback

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Courtesy of Cosmoprof North America

Cosmoprof North America 2012—scheduled for July 22-24 at the Mandalay Bay Convention Center in Las Vegas—is hosting a panel of four social-media influentials who will discuss how businesses can handle the communication process between brands and the public, whether positive or negative feedback. The session, entitled “Join the Social Media Democracy,” will take place Tuesday, July 24, and will be moderated by Brad Masterson, vice president of Y Public Relations. The featured panelists are:

Early-Bird Deadline for New NPA Trade Show: April 27

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Courtesy of Natural Products Association

The Natural Products Association’s official trade show and conference, Natural Products Association MarketPlace, is scheduled for June 14-16 at The Venetian Resort Hotel and the Sands Expo and Convention Center in Las Vegas.

Now produced by New Hope Natural Media, the event targets independent retailers—allowing them to source new products and develop industry relationships.

Facebook: The New Generation

Deck: 
Check out Facebook’s new features that could send your marketing efforts out of this world.
Byline: 
by Joe Dysart
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Mark Zuckerberg, Facebook co-creator

Now that many businesses are comfortable with the design makeover Facebook recently received, many beauty-retail Web marketers rejoice that the changes are making it much easier for them to do business on the social network—both creatively and from a business-analytics perspective. One of the most popular of those changes is the ability to easily add framed content to a Facebook page—technically known as content presented within iFrames.

Retailers Have the Ball

Deck: 
Experts say retailers have the advantage in today’s marketplace. Here’s why.
Byline: 
by Manyesha Batist
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In recent years, retailers have been confronted by behemoth impacts on the marketplace, namely the global economy and the steep rise of the Technology Age. Both have drastically shifted the customer-retailer relationship as consumers have subsequently led by virtue of their lower budgets and quick grasp of technological advantages, leaving retailers to follow them for the sake of their profits and edge over their competition.

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