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NRF Forecasts Modest Sales Gains This Holiday Season

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NRF Forecasts Modest Sales Gains This Holiday Season

Sales in November and December are expected to increase 3.9% to $602.1 billion, according to the National Retail Federation. The forecast is over 2012’s actual 3.5% holiday season sales growth and higher than the 10-year average holiday-sales growth of 3.3%.

“Our forecast is a realistic look at where we are right now in this economy—balancing continued uncertainty in Washington and an economy that has been teetering on incremental growth for years,” says NRF president and CEO Matthew Shay.

Shop.org: Online Retailers to Ramp Up Free Shipping, Promotions for the Holidays

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Shop.org: Online Retailers to Ramp Up Free Shipping, Promotions for the Holidays

Online retailers are intensifying their efforts to attract eager shoppers with free shipping deals and other exclusive online promotions. More than 61% of online retailers started their online holiday-marketing promotions by Halloween, according to Shop.org’s eHoliday survey conducted by BIGinsight. More than 38% will begin marketing their online promotions by mid-November or later.

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