Sephora

Sephora Opens Its First Store in Brooklyn

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Sephora Opens Its First Store in Brooklyn

Sephora has opened its first store in Brooklyn, New York. The official grand opening—with many events, demos, guest appearances and specials—was Nov. 1 and Nov. 2. A ribbon-cutting ceremony was held Nov. 1.

The first 100 clients both days received Sephora gift cards with mystery values worth up to $1,000.

The 8,039-square-foot, freestanding store offers more than 13,000 products from 200-plus brands—including Sephora's own collection of makeup, skin care, tools and accessories.

[Image courtesy of Sephora]

Sephora Launches Free In-Store Classes for Its Beauty Insiders

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Sephora Launches Free In-Store Classes for Its Beauty Insiders

More than 60 Sephora locations throughout the United States are now offering its Sephora Beauty Insiders complimentary beauty classes, covering everything from building a skincare routine to creating the perfect smoky eye.

The classes are held on Sundays, with a new topic being offered each week, as well as reflecting up-to-the-minute trends and techniques that are most requested by Sephora clients.

Marc Jacobs Beauty Available at Sephora

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Marc Jacobs Beauty Available at Sephora

Marc Jacobs Beauty is now exclusively at Sephora, on Sephora.com and in select Marc Jacobs stores.

Born from a synergistic collaboration between acclaimed fashion designer Marc Jacobs and Sephora, the expansive cosmetics collection contains 16 complexion and color cosmetics, and four makeup brushes.

Jacobs’ focus is the spirit of youth, confidence and experimentation.

His inspiration for the collection stems from the spirit of "The Girl" and her makeup ritual.

Sephora Acquires Scentsa

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Sephora Acquires Scentsa

Sephora Americas has acquired Scentsa—state-of-the-art interactive digital technology designed to enhance the beauty shopping experience in-store—from Crescent House Publishing, a multimedia company serving the retail industry that's based in Carlsbad, California.

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