Scott Friedman

NYX Cosmetics Expands Target Retail Partnership

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NYX Cosmetics Expands Target Retail Partnership

NYX Cosmetics announced Aug. 29 it has expanded its retail partnership with Target to more than 1,000 doors across North America. That followed positive reaction to its entry in Target’s Canadian market as well as an extremely successful test launch domestically.

“As a brand we are continuously looking for growth opportunities and strategic ways to make NYX more widely available to consumers,” says Scott Friedman, NYX Cosmetics CEO.

NYX Cosmetics Names Bartolucci Chief Creative Director

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NYX Cosmetics Names Bartolucci Chief Creative Director

NYX Cosmetics announced the appointment of Cristina Bartolucci—a beauty-industry veteran and co-founder of DuWop Cosmetics—as chief creative director on May 29.

Bartolucci will work alongside NYX Cosmetics founder and chief creative officer Toni K., providing leadership in product development, brand strategy and creative.

NYX Cosmetics Announces Retail Partnerships With Ricky's NYC, PacSun

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NYX Cosmetics Announces Retail Partnerships With Ricky's NYC, PacSun

NYX Cosmetics, the professional-makeup line known for offering "affordable luxury" products, has announced two new retail partnerships with Ricky's NYC and Pacific Sunwear of California. These retailers will extend NYX Cosmetics' presence in the New York marketplace and will build on the strategic partnerships NYX maintains with makeup artists and fashion brands, say company officials.

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