sales

KALLISTA Welcomes Linda Gillette Parodi to the Brand

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KALLISTA Welcomes Linda Gillette Parodi to the Brand

KALLISTA, which is dedicated to manufacturing products that meet the needs of salon professionals, has added beauty-industry veteran Linda Gillette Parodi to its team as the brand's co-founder, and director of sales and education.

“Linda is well-known and beloved among American salon professionals as well as distributors,” says George Frantzis, co-founder and general manager. “We are thrilled to have her full attention on KALLISTA, the company she helped create.”

New PBA Survey Provides 1st-Quarter Distributor Benchmarking Data

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New PBA First-Quarter 2012 Distributor Benchmarking Survey

The Professional Beauty Association’s new First-Quarter 2012 Distributor Benchmarking Survey has just been released. The survey supplies sales, line, store, employee and educational data that can aid beauty distributors of all sizes in making business decisions.

The information in this recently redesigned PBA membership-benefit program can also help a beauty distributor benchmark his or her business against other similar ones.

Get Ready for B-T-S!

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Back-to-school shopping season

So you think that you can just add a few more beauty products to your shelves to satisfy the back-to-school surge … maybe sometime in August? Think again.

PriceGrabber’s recent Back-to-School Shopping Forecast survey reveals that 46% of consumers are planning to spend more in the 2012 B-T-S shopping season than in 2011.

In comparison, only 13% of last year’s B-T-S shoppers planned to spend more than the year before.

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