retailing

Inside the Drybar Phenomenon

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Executives Alli Webb, Michael Landau and John Heffner talk about the game changer's beginnings, impressive growth and future goals.
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Founded by longtime stylist Alli Webb and her brother Michael Landau, a former Yahoo! marketing executive, along with her husband Cameron Webb, creative director, Drybar is one of the most transformational new businesses the beauty industry has seen in decades. With more than 2,000 stylists and 37 (and still growing rapidly) locations and its stripped-down menu of blow-dry services—no cuts or color—the unique brand has made a huge splash with its wildly popular business model from coast to coast.

Sample Subscriptions Lead Customers to Beauty Retailers

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Among women who subscribe to makeup sample subscription programs, 83% were influenced to buy the full-sized product, according to the 2014 Makeup In-Depth Consumer Report from global information company The NPD Group.

NRF Launches Information-Sharing Platform

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National Retail Federation

The National Retail Federation is moving forward with the creation of a program that will provide retailers access to information on cybersecurity threats identified by retailers, government and law enforcement agencies and partners in the financial services sector. The program, developed in consultation with the Financial Services Information Sharing and Analysis Center, will launch with the establishment of an information-sharing platform for retail-industry information security specialists, and plans call for a retail ISAC to be established in June.

Retail Sales Increase to 4.1% in 2014

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Retail Sales Increase to 4.1% in 2014

This year’s retail-industry sales are expected to increase 4.1%, up from 3.7% in 2013, according to the National Retail Federation’s 2014 economic forecast. Furthermore, online sales are expected to grow between 9% and 12%. The forecast includes traditional retail categories, such as specialty stores.

Allow Pinterest to Boost Your Marketing Efforts

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10 Marketing Tips Using Pinterest
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Courtesy of Pinterest

Beauty store marketers looking to get the most from social media can no longer ignore Pinterest—a social network devoted to the posting of photo and image collections—which has quietly become the third-largest social network in the world. According to figures released by Experian Hitwise in April, Pinterest brought in 104 million visits in March, lagging only behind Twitter, which drew 182 million visits, and goliath Facebook, which attracted 7 billion visits.

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