NYU Stern Study: Customers Will Pay More for Socially Responsible Products

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NYU Stern Study: Customers Will Pay More for Socially Responsible Prod

Sixty percent of consumers are willing to pay extra for a socially responsible product, according to the research of New York University Stern’s marketing department chair Russ Winer and Ph.D. student Stephanie Tully.

Professor Winer and Tully examined the willingness of consumers to pay for socially responsible products in their new paper: "Are People Willing to Pay More for Socially Responsible Products: A Meta-Analysis."

About That "Showrooming" Going On in Your Beauty Store ...

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About That "Showrooming" Going On in Your Beauty Store ...

I'm totally fascinated by "showrooming"—the term for people who visit brick and mortars to try out products but then check their mobile devices there for the best price online. The practice is transforming shopping—even with beauty products and, yes, inside your beauty store.

Sharing, With a Twist

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Online consumer privacy survey

It might be a difficult idea to comprehend, but believe it or not, consumers are more trusting of sharing their information with retailers instead of social-media networks—especially if it enhances the shopping experience.

That's according to the the e-tailing group and MyBuys. Recently, they jointly conducted an online survey of 1,000 consumers that examined the evolving relationship between consumers, retailers and social media. Notable findings:

NRF Announces Retail Video Contest Finalists

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The National Retail Federation has announced the top 10 finalists of its “This is Retail” video contest, which were determined after a week of public voting through NRF’s Retail Means Jobs website. More than 245,000 votes were cast for the Top 20 finalists between April 3 and April 8.

NPEW 2012 Sees Record Number of Retailers

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The Natural Products Expo West trade show this past Thursday through Sunday saw more than 60,000 industry members and 2,000-plus exhibiting companies—with more than 540 of them being new companies—fill 1 million-plus net square feet at the Anaheim Convention Center in California.

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