retailers

NY NOW Launches IMPULSE at NY NOW

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NY NOW Launches IMPULSE at NY NOW

NY NOW The Market for Home + Lifestyle is launching a new co-located event for retailers called IMPULSE at NY NOW this coming August, during the summer edition of NY NOW, taking place Aug. 16-20 at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94.

Presented alongside NY NOW’s NEW! Collection, IMPULSE at NY NOW—open Aug. 16-19—will offer buyers exclusive access to some 100 suppliers of impulse and point-of-purchase specialty gifts and accessories.

Groupon Adds Retailer In-Store Coupons

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Groupon

Groupon has added in-store coupons to its growing Freebies category, providing national retailers with a programmatic way to reach millions of potential customers with targeted promotions that drive traffic into their businesses. With the addition of in-store coupons, national retailers can now use Groupon’s Freebies category to generate sales across multiple channels—whether it’s in store or online.

NYU Stern Study: Customers Will Pay More for Socially Responsible Products

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NYU Stern Study: Customers Will Pay More for Socially Responsible Prod

Sixty percent of consumers are willing to pay extra for a socially responsible product, according to the research of New York University Stern’s marketing department chair Russ Winer and Ph.D. student Stephanie Tully.

Professor Winer and Tully examined the willingness of consumers to pay for socially responsible products in their new paper: "Are People Willing to Pay More for Socially Responsible Products: A Meta-Analysis."

About That "Showrooming" Going On in Your Beauty Store ...

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About That "Showrooming" Going On in Your Beauty Store ...

I'm totally fascinated by "showrooming"—the term for people who visit brick and mortars to try out products but then check their mobile devices there for the best price online. The practice is transforming shopping—even with beauty products and, yes, inside your beauty store.

Sharing, With a Twist

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Online consumer privacy survey

It might be a difficult idea to comprehend, but believe it or not, consumers are more trusting of sharing their information with retailers instead of social-media networks—especially if it enhances the shopping experience.

That's according to the the e-tailing group and MyBuys. Recently, they jointly conducted an online survey of 1,000 consumers that examined the evolving relationship between consumers, retailers and social media. Notable findings:

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