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New L2 Report: Personal-Care Brands Lack Competitive Digital Performance

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New L2 Report: Personal-Care Brands Lack Competitive Digital Performance

Personal-care brands are not as competitive digitally as other consumer packaged goods categories, according to digital-innovation think tank L2's inaugural “Digital IQ Index: Personal Care” report, released Sept. 3.

It assesses and ranks the digital performance of 75 U.S. brands in the past year across six personal-care categories: bath & body, deodorant & antiperspirant, diapers, oral care, shaving & hair removal, and tissue & hygiene.

Mintel: U.S. Launches of BB Creams Jump Nearly 50% in One Year

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Mintel: U.S. Launches of BB Creams Jump Nearly 50% in One Year

The color-cosmetic category has grown by about 13% since 2008. However, expectations for growth are building as the Asian market’s BB creams popularity catches on in the United States, according to new research from Mintel, a global supplier of consumer, product and media intelligence.

In 2013 alone, BB creams in the U.S. market have seen a nearly 50% increase in product launches over 2012.

Lab42 Survey Reveals Millennial Women's Preferences Buying Makeup

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Lab42 Survey Reveals Millennial Women's Preferences Buying Makeup

Beauty store owners and managers, note: Millennial women are loyal to their favorite makeup brands. Sixty-eight percent say that even in a tough economy they'd opt for their preferred brands rather than less expensive products.

That's according to a survey of 500 U.S. women ages 18 to 34 who purchase makeup conducted earlier this month by market-research company Lab42.

About That "Showrooming" Going On in Your Beauty Store ...

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About That "Showrooming" Going On in Your Beauty Store ...

I'm totally fascinated by "showrooming"—the term for people who visit brick and mortars to try out products but then check their mobile devices there for the best price online. The practice is transforming shopping—even with beauty products and, yes, inside your beauty store.

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