research

About That "Showrooming" Going On in Your Beauty Store ...

Main image: 
About That "Showrooming" Going On in Your Beauty Store ...

I'm totally fascinated by "showrooming"—the term for people who visit brick and mortars to try out products but then check their mobile devices there for the best price online. The practice is transforming shopping—even with beauty products and, yes, inside your beauty store.

Don’t Make ’Em Wait

Main image: 
thinkstock.com/Hemera Collection

I hate to wait in line. And, I imagine you might too. How much of an impact do you think this modern-day shopping temperament has on your business?

A recent survey commissioned by Great Clips Online Check-in reveals that customers are wholly displeased with waiting even 10 minutes in a retail outlet.

The chain salon recently launched a timesaving online check-in system for customers and surveyed consumers about their experiences with waiting as part of a campaign to introduce the online check-in app.

Ethnic Health, Beauty Category Accelerates

Main image: 
Ethnic hair, skin and cosmetic products

Retailers should be gearing up now to continue to meet the increasing market demand for health and beauty products targeting people of color, according to the recent “Ethnic Hair, Skin, and Cosmetic Products in the U.S.” report from Packaged Facts, a division of MarketResearch.com that publishes consumer market intelligence.

Offer Antiaging Creams, Serums & Skincare Devices

Main image: 
Antiaging skin care

When viewed together, more skincare consumer data released last week sent a clear message once again to beauty retailers: Help American women battle aging and you'll prosper.

Social-Media, Mobile Shopping Becoming the Norm

Main image: 
Courtesy of Pinterest

Shoppers’ use of Pinterest to connect to retailers has exceeded both their Facebook and Twitter use, according to the 2012 “Social and Mobile Commerce Study”—a joint research project by the National Retail Federation’s Shop.org division, digital business-analytics firm comScore and global-strategy and management consulting firm T

Daily Deals Are a Go

Main image: 
Daily deals provide value for merchants according to new study by customer-exper

No one was certain exactly how business profits—and benefits—would play out in the daily-deals category that launched onto the ecommerce scene a couple of years ago, but it now seems that the benefits are becoming clearer.

New research by customer-experience analytics firm ForeSee shows that daily-deal sites are certainly attracting new customers and inspiring customer loyalty.

Syndicate content