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Digital Investment Proves Profitable for Beauty Brands

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Digital Investment Proves Profitable for Beauty Brands

Ecommerce in beauty grew 29% in 2012, alongside 6% growth in beauty, according to think-tank L2’s 2013 “Digital IQ Index: Beauty” report, which explores the digital performance of 85 beauty brands, including site, digital marketing, social media and mobile activity across skin care, color cosmetics and fragrance channels.

"Exploiting new growth channels, Beauty brands are doubling down on digital, and some of these bets are starting to pay off," says L2 founder and NYU Stern clinical professor of marketing Scott Galloway, author of the report.

Map Identifies Areas of Rosacea Prevalence in the United States

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Map Identifies Areas of Rosacea Prevalence in the United States

Residents of New England appear to suffer the highest incidence of rosacea in the United States, while those in Hawaii may be affected the least, according to a geographic analysis of National Rosacea Society membership data.

The conspicuous, red-faced disorder is now estimated to affect more than 16 million Americans.

Harris Interactive: Americans Uninformed About Sun Protection, Antiaging, p.2

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Harris Interactive: Americans Uninformed About Sun Protection, Antiaging, p.2

“Unfortunately, the American public still has a long way to go before we treat sunscreen the way we treat seat belts,” adds Ahmed. “Every time you step out of your door, you should automatically apply sunscreen—rain or shine, summer or winter—as well as wear protective clothing and seek shade whenever possible.”

According to the AAD and the Skin Cancer Foundation, some of the best ways to protect oneself from UV damage are to:

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