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New L2 Report: Personal-Care Brands Lack Competitive Digital Performance

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New L2 Report: Personal-Care Brands Lack Competitive Digital Performance

Personal-care brands are not as competitive digitally as other consumer packaged goods categories, according to digital-innovation think tank L2's inaugural “Digital IQ Index: Personal Care” report, released Sept. 3.

It assesses and ranks the digital performance of 75 U.S. brands in the past year across six personal-care categories: bath & body, deodorant & antiperspirant, diapers, oral care, shaving & hair removal, and tissue & hygiene.

Mintel: U.S. Launches of BB Creams Jump Nearly 50% in One Year

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Mintel: U.S. Launches of BB Creams Jump Nearly 50% in One Year

The color-cosmetic category has grown by about 13% since 2008. However, expectations for growth are building as the Asian market’s BB creams popularity catches on in the United States, according to new research from Mintel, a global supplier of consumer, product and media intelligence.

In 2013 alone, BB creams in the U.S. market have seen a nearly 50% increase in product launches over 2012.

Ethnic Health, Beauty Category Accelerates

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Ethnic hair, skin and cosmetic products

Retailers should be gearing up now to continue to meet the increasing market demand for health and beauty products targeting people of color, according to the recent “Ethnic Hair, Skin, and Cosmetic Products in the U.S.” report from Packaged Facts, a division of MarketResearch.com that publishes consumer market intelligence.

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