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Retailers should be gearing up now to continue to meet the increasing market demand for health and beauty products targeting people of color, according to the recent “Ethnic Hair, Skin, and Cosmetic Products in the U.S.” report from Packaged Facts, a division of MarketResearch.com that publishes consumer market intelligence.

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Hispanic women appear to be among the most passionate and proactive shopper segment across all retail channels, according to WSL/Strategic Retail, which studies shopper behavior and retail trends.

The finding was revealed as part of the firm’s “How America Shops MegaTrends" report, "Moving On 2012,” which notes that Hispanic women are more actively using mobile devices, coupons, online searches, dollar stores and deep-discount retailers to save money, as compared to other female demographics.

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Nielsen, a global consumer-insights firm, recently released The State of the Hispanic Consumer: The Hispanic Market Imperative report, which indicates a projected Hispanic buying power of $1 trillion in 2010 that is expected to grow 50% to $1.5 trillion in 2015. Nielsen further notes that the population of Hispanics exceeds 52 million and represents the majority of population growth over the next five years.