Redken

Redken Co-Founder Paula Kent Meehan Passes Away at 82

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Redken Co-Founder Paula Kent Meehan Passes Away at 82

Co-founder of Redken Laboratories Paula Kent Meehan passed away at age 82 in her Beverly Hills home June 23.

“Today, we lost a true legend in the professional haircare industry. The legacy that she has left sustains the brand today,” says Redken U.S. general manager Leslie Marino. “Paula created products and education programs that propelled the industry’s transformation. Her pioneering ways will be missed but her spirit will be in our hearts and minds forever.”

L2 Names Haircare, Color Brands With Top Digital IQs

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L2 Names Haircare and Color Brands With Top Digital IQs

L'Oréal Paris took the top spot in the inaugural Digital IQ Index: Hair Care & Color study from L2, a digital-innovation think tank.

L'Oréal Paris rose to the top with a strong site relaunch, its responsive multiscreen design and the industry’s largest YouTube community.

Aveda and Redken rounded out the Top Three.

Oh, Snap!

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Redken Extreme Anti-Snap Leave-In Treatment

Redken’s Extreme Anti-Snap Leave-In Treatment provides heat protection, reduces friction from brushing and helps prevent breakage and split ends. It’s one component of the Extreme haircare collection that features IPN, Redken’s proprietary Interlock Protein Network that offers strengthening and repair to distressed hair.

Keeping Up APPearances

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Redken 5th Avenue NYC has relaunched its free Style Station mobile phone application. It originally launched in January 2011 for download on iPads, iPhones and Android phones; it now has more than 20,000 downloads, and is getting a strategic upgrade for the launch of Chromatics, Redken’s new Prismatic Permanent Color line.

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