Professional Beauty Association

Latest PBA Indie Distributor Survey Reports Higher Sales

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Professional Beauty Association

Results from the Professional Beauty Association's Distributor Benchmarking Survey—a key economic indicator of business trends in the growing independent salon-product distributors arena—are out for the second quarter of 2012 with good news: 84% of respondents reported higher sales with the median increase at 17.5%.

The survey is also reporting that 67% expanded with at least one new line and a majority said they added staff.

PBA Unveils New Look, Logo, Tagline

The Professional Beauty Association is rolling out a new look, logo and tagline as part of its newly unified association and direction. PBA members and the salon industry are starting to see fresh, cohesive visuals along with PBA's new tagline: Advancing OUR Industry.

The new direction is part of an enhanced marketing and branding campaign designed to unify the various aspects of PBA's mission.

Happy 10th Anniversary, CPNA!

Submitted by marc birenbaum on Tue, 07/17/2012 - 18:04
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Cosmoprof North America 10th Anniversary

Cosmoprof North America 2012 starts Sunday at the Mandalay Bay Resort & Convention Center in Las Vegas. When the clock strikes 10 that morning opening up the show floor for business, it will also mark the 10th anniversary of CPNA.

New PBA Survey Provides 1st-Quarter Distributor Benchmarking Data

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New PBA First-Quarter 2012 Distributor Benchmarking Survey

The Professional Beauty Association’s new First-Quarter 2012 Distributor Benchmarking Survey has just been released. The survey supplies sales, line, store, employee and educational data that can aid beauty distributors of all sizes in making business decisions.

The information in this recently redesigned PBA membership-benefit program can also help a beauty distributor benchmark his or her business against other similar ones.

Three Social-Marketing Experts Headline CPNA Panel

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Courtesy of Cosmoprof North America

Cosmoprof North America 2012 will offer a panel featuring three social-marketing experts as part of its lineup of educational sessions.

Topics to be covered include identifying the most appropriate social-networking platforms for one’s brand, how to implement programs that reflect one’s business model and ad-campaign messages, and how online consumer feedback can be utilized to gain insight about one’s company.

New PBA Research Initiative for Distributors Launches

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Elizabeth Fantetti at the PBA's 2012 Distributor Executive Conference

The Professional Beauty Association is starting a new research initiative designed specifically for beauty-industry distributors, and is now seeking qualified participants.

"The final report will contain data that can’t be found anywhere else, and the results will be free for participants," says Elizabeth Fantetti, the PBA's membership director. "We are confident that the information will be of great value to those who work in the distribution arena."

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