Pinterest

Picture-Perfect Profits with Pinterest

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Picture-Perfect Profits with Pinterest

"A picture is worth a thousand words" goes the old saying. But how about $1,000?

Retailers might be asking that question as they attempt to drum up more sales by posting pictures of their merchandise on Pinterest, the social network. You might want to look into Pinterest as a viable marketing tool for your own store's merchandise.

But maybe you're thinking, "not another social network to learn!" And that's understandable. You no doubt have your work cut out for you keeping up with Facebook, Twitter and other Internet pipelines to your customers.

Beauty Business: Picture-Perfect Profits with Pinterest

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Beauty Business: Picture-Perfect Profits with Pinterest

"A picture is worth a thousand words" goes the old saying. But how about $1,000? Retailers might be asking that question as they attempt to drum up more sales by posting pictures of their merchandise on Pinterest, the social network. You might want to look into Pinterest as a viable marketing tool for your own store's merchandise. But maybe you're thinking, "not another social network to learn!" And that's understandable. You no doubt have your work cut out for you keeping up with Facebook, Twitter and other Internet pipelines to your customers.

Michelle Phan Debuts Makeup Brand With Help From Her Beauty Community

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Michelle Phan Debuts Makeup Brand With Help From Her Beauty Community

em michelle phan, the first makeup line co-created by a community of beauty lovers and beauty expert Michelle Phan, launched recently. The startup-style brand from the L'Oréal Luxe group is being sold exclusively now to U.S. customers at www.emcosmetics.com.

Allow Pinterest to Boost Your Marketing Efforts

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10 Marketing Tips Using Pinterest
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Courtesy of Pinterest

Beauty store marketers looking to get the most from social media can no longer ignore Pinterest—a social network devoted to the posting of photo and image collections—which has quietly become the third-largest social network in the world. According to figures released by Experian Hitwise in April, Pinterest brought in 104 million visits in March, lagging only behind Twitter, which drew 182 million visits, and goliath Facebook, which attracted 7 billion visits.

Social-Media, Mobile Shopping Becoming the Norm

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Courtesy of Pinterest

Shoppers’ use of Pinterest to connect to retailers has exceeded both their Facebook and Twitter use, according to the 2012 “Social and Mobile Commerce Study”—a joint research project by the National Retail Federation’s Shop.org division, digital business-analytics firm comScore and global-strategy and management consulting firm T

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