National Retail Federation
The National Retail Federation has announced the top 10 finalists of its “This is Retail” video contest, which were determined after a week of public voting through NRF’s Retail Means Jobs website. More than 245,000 votes were cast for the Top 20 finalists between April 3 and April 8.
More Americans intend to save—rather than spend—their federal tax refunds this year, according to the National Retail Federation’s “Tax Returns Consumer Survey” conducted by consumer-intelligence firm BIGinsight.
Two-thirds of taxpayers are expecting a refund this year—the exact same as last year. Nearly 44% of them are expected to stash away some of their refund in savings—the most in the survey’s nine-year history (and up 2% from last year).
January retail-industry sales—excluding automobiles, gasoline stations and restaurants—increased 0.9% from December and 4% over last year, according to the National Retail Federation.
Total Valentine’s Day spending is expected to reach $17.6 billion, according to the National Retail Federation’s 2012 Valentine’s Day Consumer Intentions and Actions survey conducted by consumer-intelligence provider BIGinsight.
My interaction—or lack thereof—with customer-service associates in any store I plan to shop always impacts my final sale. If I’m in need of assistance and have difficulty locating an associate, I generally leave the store with no intention of returning to it. If the staff proves itself unknowledgeable about products that I’m unfamiliar with, I don’t make the purchase. If the staff is rude or negligent, I leave.
The National Retail Federation has launched a video contest entitled “This is Retail.” It’s part of the NRF’s multifaceted Retail Means Jobs campaign aimed at raising awareness of the retail industry’s robust impact on the economy, as it accounts for 25% of American jobs. The campaign is positioned to show the staying power of retail to decision makers in Washington and on Wall Street, illustrating the importance of retail to the U.S. economy and demonstrating the depth and breadth of careers in the industry.
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