mobile devices

About That "Showrooming" Going On in Your Beauty Store ...

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About That "Showrooming" Going On in Your Beauty Store ...

I'm totally fascinated by "showrooming"—the term for people who visit brick and mortars to try out products but then check their mobile devices there for the best price online. The practice is transforming shopping—even with beauty products and, yes, inside your beauty store.

WSL/Strategic Retail: The Importance of How Hispanic Women Shop

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thinkstock.com/Digital Vision

Hispanic women appear to be among the most passionate and proactive shopper segment across all retail channels, according to WSL/Strategic Retail, which studies shopper behavior and retail trends.

The finding was revealed as part of the firm’s “How America Shops MegaTrends" report, "Moving On 2012,” which notes that Hispanic women are more actively using mobile devices, coupons, online searches, dollar stores and deep-discount retailers to save money, as compared to other female demographics.

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