men's

SoftSheen-Carson Launches Work Ur Magic Campaign With Actor Lance Gross to Win Four Tickets to Vegas

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SoftSheen-Carson Launches Work Ur Magic Campaign With Actor Lance Gross

SoftSheen-Carson Magic Shave, creator of African-American men's grooming and shaving products, has partnered with actor Lance Gross to serve as the brand ambassador as it unveils its new digital campaign Work Ur Magic.

Gross will help kick off the Magic Shave online game Work Ur Magic by helping one lucky guy win an all-expense paid trip for four to Las Vegas for him and his buddies.

Birchbox Man Debuts

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Courtesy of Birchbox

Discovery commerce company Birchbox has launched Birchbox Man, which will feature mens-grooming and lifestyle products. Like the original Birchbox women's offerings, Birchbox Man is built on the company's multichannel discovery commerce platform: a handpicked online shop, personalized monthly box subscriptions and informative editorial content, says the company.

Football Star Partners With Barc

Miami Dolphins running back Reggie Bush has become a partner in New York City-based Barc—a cult, indie men's grooming line whose flagship product Bump Down Razor Bump Treatment boasts fans all over the United States and Europe.

The National Football League star will also serve as the national spokesperson for the brand.

True Grit

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Gage for Men Grit Texture Powder

GAGE FOR MEN introduces its Grit Texture Powder, a high-performance texture powder that’s formulated with a superfine consistency that can be used on damp or dry hair for volume, texture and grip. It offers a dry, weightless hold and a matte finish.

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