Marla Malcolm Beck

How to Choose the Best Location for Beauty Retail Expansion

Deck: 
The location you choose could make or break your business-expansion success.
Byline: 
by Leah Genuario
Main image: 
How to Choose the Best Location for Beauty Retail Expansion

Whether the ultimate goal is for your beauty retail business to occupy two stores or 200 stores, there are many considerations involved in expanding a retail business beyond one set of doors. Of utmost importance is choosing the best location. Availability of desirable space is an important opportunity and a benefit in today’s market that should not be taken lightly. Location, location, location—is key, say retail experts.

LOCATION IS FOREMOST

Bluemercury to Open in Alexandria, Virginia, and Rye, New York

Main image: 
Bluemercury to Open in Alexandria, Virginia, and Rye, New York

LOCATION MATTERS

Deck: 
The location you choose could make or break your business-expansion success.
Byline: 
by Leah Genuario
Main image: 

“Location is everything,” confirms Marla Malcolm Beck, owner of Bluemercury, a fast-growing beauty chain that currently boasts close to 40 locations.

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